Optimas:
New Brand
Optimas is a tech-enabled industrial manufacturer-distributor that delivers fasteners, inventory management and production solutions. Creative exploration lead to a concept direction re-introducing Optimas as more than the sum of the “parts” they are commonly known for—showing new ways to keeping a solution together.
Scope of work: Create a new visual brand and supporting guidelines, design and launch a new website, and act as an agency of record for marketing collateral.